treatment

Platforms for listening

Investigate the technologies for multi platform radio broadcasting

 Radar Radio

In radar radio they use a lot of equipment to run their radio station. One of the equipment they use is a microphone. They use this in order for people to hear what they are saying and for the producers to hear them. They also use headphones in order to hear the producers in the other room telling them how long is left for that section and what they will be doing next. In the image you can see a mixer which has all of the sounds and jingles that they have created on it so when they are doing their show they will have the sounds at their disposal. They also have various screens because they regularly upload to YouTube so the screens will show them how they look. Radar radio also use a number of laptops to have up so they are able to go on celebrities social media sites and talk to them about it. They also have what is called a digital cart wall which has the different tracks loaded on it. This allows them to access all the music that they have loaded on to it and play it once they have finished their discussion section. They also have speakers to have music play out loud.

What is a digital cartwall?

A digital cartwall is a digital screen that has different audio sounds loaded on to it. A radio station would load all the audio before the radio station is going on air. There will be various different audios on it that have been made in the past or they have just recently made them and added them to the digital cartwall. With digital cartwall some radio station collect the songs that they will be using and then they edit so make sure that the songs do not play over time. In Radar Radio they use the digital cartwall to load all the songs that they want to play for that section. They also use you it has all their jingles that they have create with people that they have interviewed. They also have a separate screen that has all of the audio that they use for their music beds which is connected to their mixing board.

What is a playlist?

A playlist is a collection of songs or music that have been chosen by a radio station to be broadcasted on their radio station. The way that radar radio use playlist is by loading all the music that they play on their radio station onto a social media platform called soundcloud. Radar Radio utilize this social media platform as another way of connecting with their audience. They make it available to everyone and they advertise their playlist by stating their that they have a playlist that is available on soundcloud.

What is a digital playout system?

A digital playout system is when a radio station loads all of the music, jingles and adverts on a system and it acts as if the radio station is running live and but it has all of the songs and adverts loaded on a system and radio stations are able to play it and it acts as a real live radio station. This when a radio station load all of the list of all the songs that they played in their radio station and they post the list on the website. This will allow people to search the music that they have heard on the radio station and want to download or hear more of the song. Radar Radio have a list of all the songs that they played in the radio station and upload to the list on their mixcloud page.
 

Distribution methods

 

Analogue broadcast

Analogue broadcasting in radio is the transmission of waves that convey data and voice to radios. It works by radio waves carry energy as an invisible, up-and-down movement of electricity. They radio waves travel along the ocean waves. This carries program signals from huge transmitter antennas, which are connected to the radio station, to the smaller antenna on your radio set. However the radio station that I have been studying does not use this form of distribution.

Digital broadcast

This form of broadcasting uses digital signals rather than analog signals to broadcast over radio frequency. Digital broadcasting is audio broadcasting in which analog audio is converted into a digital signal and transmitted on an assigned channel in the AM or (more usually) FM frequency range. The radio station that I have been studying does not use this form of distribution.

Satellite/terrestrial TV channels

Satellite TV channels is a communications satellite that is in the earths orbit which is directed to the viewers locations. The people who receive the satellites channel they use an outdoor antenna and a low-noise block download converter. Terrestrial TV channels is a type of television broadcasting in which the television signal is transmitted via radio waves. The radio station that I have been studying does not use the type of distribution.

Internet

This is a from of distribution that radio stations have been using to distribute and reach a large audience. They use the from of broadcasting called streaming which is a a form of audio and video streaming, is when a media file can be played back without having to download or record. This is the form of distribution that the radio station that I have been studying uses. They use this form of distrubtion in order to appeal to there target audience and so that they can listen back to their previous shows. They use apps as another way of distributing their radio station which allows them to connect with their audience.

Radio station report

Radar Radio

Background

The radio station that I have to analyses is Radar radio. Radar radio is a music radio station that streams the sound on young London. They showcase a number of styles such as grime, afrobeats, techno and UK rap for 12hours a day. They call themselves 'the next generation of radio'. This radio station was founded by Oliver Ashley, 26 started with the idea of radio station after college and when he was working with another station, RINSE who he worked with one of his friends called Monki. They both they had an idea of forming a streaming radio service. They built a team of underground DJ's in London and create a radio station that highlights the future of music in London.

Audience profile

The usual demographics for this radio station is young people from the age of 17 to 25+. They try and appeal to both genders. The nationality that Radar radio appeal to is the united kingdom because the music that is the music that they represent in the radio station. The ethnicity that they appeal to is all ethnicity. The lifestyle that they audience that they live is young and care free most of them in education and work part time jobs. These people spending power is the money that they earn from their jobs which could range from £8 per hour.

 

Breakfast w/Shy-20th February

The program that I will be analyzing is the breakfast show with Shy. The general structure is it will start with music and then she will introduce herself and she will then speak with her co radio star and then they will talk about a topic that is going on right now and the radio show acts as a long conversation with breaks of music. The main focus for this show is to entertain people and inform them about up and coming artists. The show will run up to 1hr 30mins. 

The beginning of show has a the jingle says (you are now listening to breakfast w/shy. This lets the audience know that Shy's section of the radio is about to begin (jingle). The show straight after begins to play music. The music she played first was a song by an up and coming artist named Headie one. The playlist that she plays after this song is a mix which a mixture of different songs without any breaks. After the music is done playing then introduces herself and goes on and explains that they will be having an interview with a music artist Shakka this is at 26:34. She they goes on to explain that they are preparing a quiz for him after they done their research on him and saw that he likes to do quiz's. She then explains that she is not going to offer him alcohol because she believes he is not a drinker.  After that she went on to play music and gives a brief description of the song and then she went on to talk about this artist that has not replied to their email that is requesting for him to come on the radio station. Then she added a short jingle from and artist called 23 and he has a song called 'ain't bothered' and the jingle states a 'your listening to breakfast with Shy and she ain't bothered'. As she is going to play the song by Avenlino she has the song as music bed and then she stops talking and plays the music. After the song was done she entered back in by saying 'that was avenlino big tune'. This appeals to the target audience because it uses colloquial language which is informal language that connects with her target audience. While she is talking there is a music bed with is high temp and upbeat. This conveys the type of radio show she is presenting and it also keeps the audience connect to show because they will more comfortable with her speaking. She then went onto the next song and speaks about the artist and how she feels about him. She then went on to talk about the other artist that she was going to play next and she spoke about how other radio stations did not want to play his music because he don't have many club bangs so they can't get behind it. Shy does not agree with the other station decision and she played his music on her radio station. After that song plays Avenlino enters and Shy says 'everybody Avenlino in the building'. She then asked him how he was doing.  

When Shy has an interview with people she usually creates a game that is catered to them for example Shy had an interview with Krept and Konan and because they are known for their punch lines she created a game that involved them picking a word out of a hat and creating verse out of it and if it 'bangs' they don't have to drink but if it 'flops' they take a drink (show).  The show begins at 10:00 and stops at 11:30. This radio show is mainly for entertainment however they introduce new artist which which is informing people about these artist. They also have people from different from over sea such as Rich The Kid from America which brings to light their music. The people that they appeal to is young people between the age of 17 to 25 year olds. Most of them are in education.       

Radio organsation