Radio station report

Radar Radio

Background

The radio station that I have to analyses is Radar radio. Radar radio is a music radio station that streams the sound on young London. They showcase a number of styles such as grime, afrobeats, techno and UK rap for 12hours a day. They call themselves 'the next generation of radio'. This radio station was founded by Oliver Ashley, 26 started with the idea of radio station after college and when he was working with another station, RINSE who he worked with one of his friends called Monki. They both they had an idea of forming a streaming radio service. They built a team of underground DJ's in London and create a radio station that highlights the future of music in London.

Audience profile

The usual demographics for this radio station is young people from the age of 17 to 25+. They try and appeal to both genders. The nationality that Radar radio appeal to is the united kingdom because the music that is the music that they represent in the radio station. The ethnicity that they appeal to is all ethnicity. The lifestyle that they audience that they live is young and care free most of them in education and work part time jobs. These people spending power is the money that they earn from their jobs which could range from £8 per hour.

 

Breakfast w/Shy-20th February

The program that I will be analyzing is the breakfast show with Shy. The general structure is it will start with music and then she will introduce herself and she will then speak with her co radio star and then they will talk about a topic that is going on right now and the radio show acts as a long conversation with breaks of music. The main focus for this show is to entertain people and inform them about up and coming artists. The show will run up to 1hr 30mins. 

The beginning of show has a the jingle says (you are now listening to breakfast w/shy. This lets the audience know that Shy's section of the radio is about to begin (jingle). The show straight after begins to play music. The music she played first was a song by an up and coming artist named Headie one. The playlist that she plays after this song is a mix which a mixture of different songs without any breaks. After the music is done playing then introduces herself and goes on and explains that they will be having an interview with a music artist Shakka this is at 26:34. She they goes on to explain that they are preparing a quiz for him after they done their research on him and saw that he likes to do quiz's. She then explains that she is not going to offer him alcohol because she believes he is not a drinker.  After that she went on to play music and gives a brief description of the song and then she went on to talk about this artist that has not replied to their email that is requesting for him to come on the radio station. Then she added a short jingle from and artist called 23 and he has a song called 'ain't bothered' and the jingle states a 'your listening to breakfast with Shy and she ain't bothered'. As she is going to play the song by Avenlino she has the song as music bed and then she stops talking and plays the music. After the song was done she entered back in by saying 'that was avenlino big tune'. This appeals to the target audience because it uses colloquial language which is informal language that connects with her target audience. While she is talking there is a music bed with is high temp and upbeat. This conveys the type of radio show she is presenting and it also keeps the audience connect to show because they will more comfortable with her speaking. She then went onto the next song and speaks about the artist and how she feels about him. She then went on to talk about the other artist that she was going to play next and she spoke about how other radio stations did not want to play his music because he don't have many club bangs so they can't get behind it. Shy does not agree with the other station decision and she played his music on her radio station. After that song plays Avenlino enters and Shy says 'everybody Avenlino in the building'. She then asked him how he was doing.  

When Shy has an interview with people she usually creates a game that is catered to them for example Shy had an interview with Krept and Konan and because they are known for their punch lines she created a game that involved them picking a word out of a hat and creating verse out of it and if it 'bangs' they don't have to drink but if it 'flops' they take a drink (show).  The show begins at 10:00 and stops at 11:30. This radio show is mainly for entertainment however they introduce new artist which which is informing people about these artist. They also have people from different from over sea such as Rich The Kid from America which brings to light their music. The people that they appeal to is young people between the age of 17 to 25 year olds. Most of them are in education.