sound characteristics

In this task I was told to explain how different sounds elements are used.

 Educate

Sounds that are used to educate people is through narration. Their would usually be someone narrating what is being shown on the screen and explaining the different things in order to educate the public. The example that I have chosen is a documentary about wild life and they take you on a journey through the animal kingdom. They put cameras on the animals and watch them and watch they do. You will be able to hear different sounds such as the animals voices and the commentators voice explaining the different animals behavior.  My example is Animals with cameras.
The purpose for the sounds such as the animals is to demonstrate what they sound like. Another sound that you would hear is the commentator speaking which is there to give dialogue to what is being shown on screen. At the beginning you are able to hear the sound of the animals.

Entertain

The way that sound is used to entertain people is through things such non diegetic sounds made in post-production in order to create different atmosphere. They can also use diegetic sounds which are common in radio dramas. They create sounds as they are recording and they use that to create meaning and to give the audience ideas of where the characters are and what they are doing. The example I have chosen is George R Sims - The Haverstock Hill Murder.
In the first few seconds they introduce you to the characters by stating their name and then they tell you what they are doing through sound. So it states that one of the characters is called Johnny and it highlights the fact that they are in bed because he is snoring and she is telling him to wake up. There is also a sign that they are in another country because their is sounds of people speaking in another language. This radio entertains people because is has drama mystery which people may find entertaining.

Inform

Sound can be used to inform people through dialogue and through music. For example in radio they use sound to inform people through news. They also have short music to indicate that the news is about to start and get people ready to hear the news. In television they use a sound to create atmosphere. They use dramatic music for serious news and use lighter music for happier news. They use music to convey the mood of the news. For this task I have chosen this media product for example sky news. They use different music to indicate many things such as their intro music which is a short piece of music that is used to let people know that the news is about to begin and they use dialogue to inform people about daily news and tell people about world news to keep them informed. In the live sky news feed the man stated the new that he will be discussing.

Sell productions

Sound in the advertising industry is used across radio, television and web site. They use dialogue and music in order to engage the audiences and to help promote the product. They generally use a jingle in order to have the product stuck in their minds so it will have them sing the jingle in their heads and the audience will connect the jingle to the product. They also use dialogue in order to informing people about the product. They also may use dialogue be saying a phase that may stay in the audience minds so when they see the phase on a poster or hear the phase on TV or radio the audience will connect the phase with the advert. For this section I have chosen OMEGA. In this advert they are promoting the Olympic and their own product (omega watch), they use diegetic sound from actual events in order to remind the audience of the time and they also use music to create an atmosphere of accomplishment. The music used is usual from a common artist that has been in the charts. This is to create a connection with the advert. The artist that they used is the harry styles.

Wild tracks 

These are sounds that are recorded while production is taken place such as dialogue or sound affects that have been recorded either while production is happening or after production some people record after production and add it to the media product. In a television show on the BBC called eastenders they use wild track to record audio dialogue that is being said during production and they will be able to add it in post production.

Atmospheric sound

These sounds are sounds that could be created to imitate the atmosphere or taken directly from the wild life and used across different media products. Some of the media products use atmospheric sounds to enhance their media product, for example for a advert they might use the winds to let the audience know that they are outside and it tells the audience that they are in a windy area. The example I have chosen is the Sainsbury advert.
In this advert they use various wild track sounds such as the wind in the beginning of the advert to let the audience know that they are in a windy setting and as the advert goes on they have the sounds of a bird flapping its wigs.